Salt & Lavender 2022 Year in Review

Some highlights from 2022

• More than 26 million people visited this website from around the world with a total of over 45 million pageviews!
• We broke a crazy milestone, reaching 500,000 followers on Instagram (currently at 557K). If you don’t already follow me over there, I’d be so glad if you did!
• The most visited recipe on here in 2022 was my Super Easy Creamy Tomato Pasta (it was originally published in 2021), whereas the most popular recipe that was published in 2022 was my Easy Tater Tot Casserole.
• My personal favorite recipes that were published this year include my Simple Filet Mignon recipe, Creamy Sausage and Peppers Pasta, Extra Cheesy Garlic Bread, and Easy Baked Pork Tenderloin.
• My sister closed out her first year of full-time work at Salt & Lavender. We didn’t kill each other, and her presence has allowed me to focus more on recipe development and photography while she has taken a large role in research and planning, writing and analytics, managing our Pinterest and Facebook accounts, and we were able to re-vamp our weekly email newsletter to include even more great content.
• I met up with some fellow food bloggers, and it’s always so nice connecting with like-minded people who are in this same career field since blogging can feel isolating sometimes.
• Beginning this year, our posts have a new, more comprehensive and streamlined template, and we’re going back to update old posts to include all the info readers need to have the most success in their kitchens, including answering common FAQs, adding process shots, and more!

On a personal note…

• One of my favorite things to do is travel, and I was lucky enough to do plenty of it this year. I visited San Diego for the first time with my blogger friend Danae from Recipe Runner, and we loved it! Another highlight included a 3-week trip that involved stops in Seattle, Bend, London, Germany, and Phoenix. That trip was designed to cross one of my bucket list items off, flying on the upper deck of a Boeing 747! That plane is an absolute unit and totally majestic.
• My sister and I also visited Vancouver for the first time on a sister trip (I know, weird it took this long being Canadians!) and we both fell in love with it. Such a beautiful city with the waterfront, mountains, and delicious seafood.
• A pair of squirrels made themselves at home in my backyard, and we named them Sammy and Kevin. And then installed a picnic table for them. So cute.

And finally,

Wishing everyone all the best for an amazing 2023! I appreciate so much you following along, making and sharing my recipes, and leaving reviews on the blog posts (the most important thing readers can do to support bloggers). I’m looking forward to bringing you even more easy and tasty recipes in the new year and am so glad to be a little part of your kitchen.

XO Natasha